Social media managers are living tough time due to algorithm limitation on the social networks. Creating engaging and quality content which makes fans stop scrolling on their news feed is the most difficult part of the job. This is a part of the job I really enjoy doing because depends on the page, the communities can react differently and overnight (or almost) rules can be changed by the social networks: new tools added or removed, algorithm dropped, and so on …
This infographic, created by the agency Think Design, gives some tips on materials to use and to turn into a good content strategy.
So according to the agency:
- Live video streaming
- 360 degree videos
- Visual e-commerce
- Innovative video formats
- Custom images
- Augmented reality
- Twitter moments
- Sizzle reels
- Explainer videos
- Macro videos
are the key to get pages engaged!
Have a look there >
