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Look This is Alberta!

The province of Alberta is located in the west of Canada and is well-known for its wide ranges of sceneries, lakes, mountain chains, and other breathtaking treats for our eyes. As soon as I take a ride in the direction of the mountains I feel delighted by the beauty of the territory and don't waste … Continue reading Look This is Alberta!

Do we give too much a fuck?

Behind this provocative title hide a real struggle leading to unhappiness: people care too much about the things that don’t matter in life! Well, so yes, we give too much fuck about meaningless events, meaningless news, meaningless things that shouldn't be our first concern. Mark Manson, the author of the bestseller "The subtle art of … Continue reading Do we give too much a fuck?

Get a positive mindset

The power of positive thinking can be considered as a "cliché" but has been demonstrated by multiple scientific studies. As an expat, I left my own country, my own culture, my friends, family and the things I like most. Sometimes, when I am getting down, I read those quotes to remember the purpose of my … Continue reading Get a positive mindset

Secrets of a thumbstopper content

Social media managers are living tough time due to algorithm limitation on the social networks. Creating engaging and quality content which makes fans stop scrolling on their news feed is the most difficult part of the job. This is a part of the job I really enjoy doing because depends on the page, the communities … Continue reading Secrets of a thumbstopper content

7 levels of engagement on social media

Now the number of "like" doesn't count that much in a KPI reporting, the intention of all social media manager is to see engagement growing on its social media account. He will make use of all kind of strategy to achieve his objectives, getting his followers to act and interact and avoid "talking alone". Followers can be engaged simply … Continue reading 7 levels of engagement on social media

11 #SMSports pros must-follow on Twitter

When you are into sports business and social media sports, in particular, having a view on what happens in your field all over the world is crucial to enhance upgrade or make some adjustments to your social media strategy. Here is a roster of my 11 favorites #SmSports pros I follow on twitter which they give me a … Continue reading 11 #SMSports pros must-follow on Twitter

Treat social media like a conversational tool not as a megaphone : how to be more effective on social media?

As many jobs are, doing social media can sound easy for people out of the business. But doing it right and thoroughly require skills and educational background that not everyone has. So Tod Meiser and Chris Yandle, in an article on Front Office Sports blog's, underscored some points on how social media sports pros can get better? … Continue reading Treat social media like a conversational tool not as a megaphone : how to be more effective on social media?

The loss : how defeat can compel a player to strive for greatness ?

The Players Tribune, a platform allowing athletes to connect directly with their fans through first-person stories, releases the first video of a three-part series that explores how defeat can compel a player to strive for greatness. Each episode will use an athlete’s biggest disappointment in competition as its starting point and combine intimate interviews with cinematic training … Continue reading The loss : how defeat can compel a player to strive for greatness ?

5 matchday content strategy tips you must follow

We Play, a digital marketing agency based in London, gives 5 content tips to increase your engagement, monetise your social audience and build your brand through social media throughout a sporting event. According to the agency, you must rely on: Real-time video Exclusive content Live Video Innovative content Social listening to set a successful content … Continue reading 5 matchday content strategy tips you must follow